What an application analytics audit is not
Audits clarify measurement. They are not growth campaigns, tool migrations, or overnight dashboard builds.
Clients sometimes arrive expecting an audit to double conversion by next month. Measurement work can support product decisions; it does not replace product work.
A useful audit inventories what you collect, what you miss, and which events actually feed decisions. It ends with a prioritised map and clear owners—not a promise about revenue.
If you need a tool migration or a full redesign of reporting, say so up front. Those are separate engagements with different deliverables and timelines.