Name events before you chart them
Dashboards fail quietly when the same click has three names. A short naming ritual saves weeks of cleanup.
Notes
Field notes from measurement work
Short pieces on naming, windows, and review habits—written for product and engineering pairs.
Retention windows that match how people return
Seven-day and thirty-day defaults hide products that are weekly tools. Pick windows from observed return patterns.
What an application analytics audit is not
Audits clarify measurement. They are not growth campaigns, tool migrations, or overnight dashboard builds.
Weekly reviews without vanity noise
Keep the review to metrics with owners and questions. Everything else belongs in an archive, not the agenda.